Skip to content

Amazon Web Services, Inc. (AWS), an, Inc. organization, reported that it has gone into a concurrence with Ferrari S.p.A. to turn into their Official Cloud, Machine Learning, and Artificial Intelligence Provider. Together, the organizations will speed up the speed of advancement across the whole Ferrari association, including their street vehicles division, GT Competitions, the Ferrari Challenge, and the Scuderia Ferrari FORMULA 1 (F1) group. Ferrari will utilize AWS’s expansiveness and profundity of administrations and demonstrated worldwide framework, including the AWS Europe (Milan) locale, to smooth out plan and testing of its vehicles, giving clients the most energizing driving encounters conceivable. Furthermore, Scuderia Ferrari will use AWS to dispatch a computerized fan commitment stage, by means of its versatile application, to draw in countless fans worldwide with select, customized content.

“Ferrari and AWS both address greatness in their fields. As our Official Cloud Provider, I solidly trust AWS will empower our organization to turn into an information driven association that utilizes the force of innovation to improve our items, increment commitment with Ferrari fans around the world, and convey constantly seriously energizing driving encounters,” said Mattia Binotto, Principal of Scuderia Ferrari. “We picked AWS in view of their persevering spotlight on development, unrivaled arrangement of capacities, and demonstrated experience supporting accomplices in the car and sports enterprises. All through our celebrated history, Ferrari has had dashing and development at our center, and now we anticipate applying AWS AI, progressed examination, and superior figuring across the organization to convey further experiences and surprisingly more impressive vehicles.”

As a maker of a portion of the world’s most noteworthy performing vehicles, Ferrari will depend on AWS’s high level examination, AI, register, stockpiling, and information base abilities to quickly accomplish experiences into vehicle plan and execution out and about and track. Ferrari will use Amazon Elastic Compute Cloud (Amazon EC2), with a scope of particular case types for proficient elite registering (HPC), to run complex reproductions that test vehicle execution under a wide assortment of driving conditions and dashing situations. As a component of this work, Ferrari will utilize AWS Graviton2-based occasions—which reliably convey up to 40% better value execution over similar current age x86-based occurrences. Further, by taking advantage of the for all intents and purposes limitless size of AWS HPC assets, Ferrari can run a large number of reenactments simultaneously to acquire experiences far quicker than any time in recent memory conceivable running recreations in an on-premises climate. Subsequently, the organization’s specialists can seek after a spry way to deal with experimentation with new plans and procedures to speed up their speed of advancement.

As Ferrari moves from recreation to gathering of its new street vehicle models, it will apply AWS examination and Amazon SageMaker (AWS’s administration that helps engineers and information researchers fabricate, train, and convey AI models rapidly in the cloud and at the edge) to advise testing and gain further experiences into how its parts and vehicles perform under genuine conditions. To help this work and its reproductions, Ferrari will assemble an information lake with Amazon Simple Storage Service (Amazon S3) and use AWS Lake Formation to rapidly and safely accumulate, inventory, and clean many petabytes of information. Ferrari will look at factors that sway vehicle execution and driver taking care of, for example, motor temperature at various vehicle speeds, vehicle vibration designs on various street surfaces, and suspension stacks that influence how the vehicle grasps the street. Utilizing AWS administrations to acquire a comprehensive perspective on vehicle execution, Ferrari can convey their clients driving encounters that are really exciting, yet in addition more secure and more solid.

Ferrari will likewise use AWS to make it simpler for current and imminent clients to fabricate, buy, and keep up their vehicles. Utilizing Amazon Elastic Kubernetes Service (Amazon EKS) and Amazon DynamoDB (AWS’s completely overseen key-esteem information base), Ferrari will actually want to rapidly make, convey, and scale improved advanced encounters like the Ferrari Car Configurator. Buyers can utilize the Configurator to custom-form their vehicle and afterward inundate themselves in it utilizing high-goal 2D and 3D perceptions. AWS will likewise control Ferrari’s Vehicle Information Hub that concentrates and deals with clients’ vehicle data, giving them proactive, customized data identified with adjusting and support.

Also, for F1 hustling fans, Scuderia Ferrari will utilize AWS register, compartments, and media administrations to control another advanced fan commitment stage by means of its portable application that will illuminate, instruct, and engage their fans. After making tweaked profiles, fans will get select substance, for example, virtual admittance to the Scuderia Ferrari carport and neighborliness suite on race days. Pushing ahead, Ferrari plans to assemble virtual and expanded reality encounters on AWS that carry fans into the carport to connect with drivers and group staff. Ferrari will likewise construct a virtual fan local area among the application’s huge number of clients and draw in fans with application put together tests with respect to race days.

“AWS offers notorious worldwide brands like Ferrari the expansiveness of administrations, experiences, and readiness they need to remain pioneers in their fields through advancement and develop their associations with faithful clients and fans,” said Matt Garman, Senior Vice President of Sales and Marketing at Amazon Web Services, Inc. “Ferrari can depend on AWS to help them take driving and hustling to a higher level, while creating new energy among their worldwide local area through more personalization and new advanced encounters. In addition, as their Official Cloud Provider, we anticipate assisting Scuderia Ferrari with keeping up their record as the world’s most prominent dashing group.”

For more than 15 years, Amazon Web Services has been the world’s generally complete and comprehensively received cloud stage. AWS has been persistently growing its administrations to help basically any cloud responsibility, and it currently has in excess of 200 completely included administrations for figure, stockpiling, data sets, organizing, investigation, AI and man-made reasoning (AI), Internet of Things (IoT), portable, security, cross breed, virtual and expanded reality (VR and AR), media, and application advancement, arrangement, and the board from 81 Availability Zones inside 25 geographic locales, with declared designs for 21 greater Availability Zones and seven more AWS Regions in Australia, India, Indonesia, Israel, Spain, Switzerland, and the United Arab Emirates. A great many clients—including the quickest developing new companies, biggest ventures, and driving government offices—trust AWS to control their framework, become more deft, and lower costs.


Ferrari Selects AWS as Its Official Cloud